Everywhere you turn you hear about blogging, right? Travel blogs. Cooking blogs. How-to blogs. DIY blogs. There are blogs about every topic under the sun…and then some.
So, if you own a family counseling practice and have been thinking about blogging, maybe you’re worried about whether blogging is too commonplace or concerned that perhaps no one reads them, simply because they are so prevalent.
But the fact remains that blogs can be a super-important part of your website. Why?
- Blogging creates fresh content for your website. When patients or potential patients land on your site, they’ll see different content than they saw last time they were there. Search engines also prefer and value updated and relevant content, which means you’ll fair better with Google and others.
- Speaking of search engines, blogs increase organic searches. This refers to the traffic you get without paid ads, bidding, and so forth. By using the right keywords and writing about pertinent topics, your business can get a higher spot in the rankings.
- Blogging also builds credibility. It allows you to speak on relevant topics in your industry and in your personal practice, showing current and prospective patients that you’re in tune with what’s important to them and to others like them.
So, what should you write about? Well, a lot of what you choose to write may have to do with the needs and desires of your typical patient. But here is a handful of ideas for blogs for your family counseling practice, just to get you started.
- When to seek help from a therapist – Many prospective patients come to your website because they’re thinking that they likely need help from a professional. You can assist them in choosing whether counseling is right for them by including some pertinent questions and answers in this blog.
- Co-parenting with your ex-spouse/partner – Contentious divorces always impact the children involved and co-parenting becomes difficult. Offer tips for doing this in a way that avoids making the kids collateral damage.
- Parental alienation behavior – When two people are involved in a divorce, it’s easy for one or both to turn their children against the other, whether accidentally or on purpose. Offer suggestions for avoiding parental alienation so that the children don’t get stuck in the middle of an already difficult situation.
- Children and grief – Children experience grief for a number of reasons. Grief is not only prompted by the death of a loved one, but also by the loss of a pet or even a divorce. But kids grieve differently than adults and act out their grief in ways most adults may not recognize. In this blog, you can offer insight on how children show their grief and sadness.
- Benefits of family therapy – It’s helpful for your current and prospective patients to know that family therapy can help both adults and children, including teens and tweens, too. This blog can spell out the possible techniques used in family therapy and how it can benefit their clan in a variety of situations. Family therapy can address such issues as grief, substance abuse, behavioral problems, domestic violence, step-family challenges, LGBTQ acceptance, and more.
- When to seek couples counseling – Couples don’t need to be heading towards divorce to benefit from counseling. Some may need help going through a major life change, for example, or may be having sexual problems. Counseling can help with such issues. It can also help when communication is a problem or when couples are constantly rehashing the same issue. Offer a list of reasons couples counseling may be advantageous.
- Mindfulness meditation – The pandemic brought many people to meditation as they sought ways to relieve the stress of sickness, lockdowns, loss, and more. A blog about mindfulness would likely bring plenty of traffic to your site as more and more people look for ways to calm themselves in a manner that they can call upon any time of day, no matter where they might be.
- Hypnosis in counseling – When most people think of hypnosis, they think of a Vegas act where a magician type hypnotizes someone and makes them cluck like a chicken. In reality, however, hypnosis can be a great tool for overcoming phobias and anxiety, dealing with pain, and can also help individuals stop smoking. Your blog can explain what happens during a hypnotherapy session and how it can help.
- Local issues – If you’ve observed that there’s a prevalence of certain family problems in your area, like perhaps suicides among teens or domestic abuse problems, address these in a timely manner via your blogs. Chances are that community members, who may be prospective patients, will be looking for answers about these challenges.
In general, blog writing means addressing the needs of both your current and potential patients. If you find that you’re frequently getting calls about certain problems, for example, address those in your blogs. If you notice that a lot of your patients are asking the same questions over and over again, answer those questions in your blog.
If you need ideas about blogs or are concerned about having time to write them, let us help you. At Watershed9, our professional content writers can help you draft informative blogs that will not only attract new traffic to your site but also keep your current patients coming back again and again. We also have content plans available at an affordable price, which will relieve the stress of having to produce new relevant content on your own.
For more information about our various services, call Watershed9 at 604-337-1449.