Boost your business with PPC Google Ads campaigns managed by Water Shed 9.
While most business owners are familiar with Google Ads (or Adwords, as they used to call it), many have never attempted to set up their campaigns. And with good reason. The Google universe can be confusing for newbies and even experts like us.
While Google has managed to keep its secrets, well, secret for many years now, millions of businesses have found Google Ads a great way to attract more eyeballs to its company website, even if they don’t know precisely how the system works.
PPC Google Ads was originally released in October 2000—more than 20 years ago! The platform allows paying advertisers to “bid” for the right to display brief ads intended to entice people to click and discover their website. Google Ads can product listings, service offerings, videos, and more. The services are available via a PPC (pay-per-click) pricing model.
“Well, I never click on those ads,” you say, and that might be true. But hundreds of millions of people do click on those ads, resulting in 146.9 Billion (USD) in advertising revenue for Google in 2020 alone! Obviously, they are doing something right.
How does PPC Google Ads work?
In short, Google Ads uses cookies and keywords to determine where advertising copy will do the most good or be the most relevant. The cost of a Google Ads campaign will depend on several factors. These include the maximum amount an advertiser is willing to pay per click, the keywords being bid on, the relevance and click frequency of ads and ad extensions (set by the company), and how many competitors are bidding for that specific ad space.
Usually, when a small business signs up for Google Ads, An agency manages their account and charges them a monthly fee. – usually 20-25 percent – to build out their Google Ads campaign and keep an eye on their account. Often, disgruntled business owners complain that they’ve paid this fee for a year or two with little forward motion. In reality, they don’t know what’s happening with their Google Ad campaign, as the agency’s processes are not very transparent.
We made it our mission to devise a better scheme that would save our clients money and allow them to see clearly how AdWords is working for them.
The Watershed9 AdWords Program – three steps:
Build the machine –
The process starts with building your AdWords “machine.” At Watershed9, we believe that if you pay us to build a machine – you own it. We build it for YOU, and YOU own it! This is a different philosophy employed by very few other marketing agencies. And we don’t tie you down with a contract. However, we recommend a time frame of four to six months to ensure things are moving in the right direction.
Optimize the machine –
Once we’ve taken the appropriate steps to ensure things are working correctly and your Google Ads program is ticking along nicely, we move into a “maintain the machine” mode. This phase requires less time to adjust and improve your campaign. We review and find ways to increase click-through rates, run more efficient ads, and help your click budget achieve better results. By this time, we usually have enough data from Google to know how to adjust things efficiently, but we can get these tasks done in fewer hours than the initial setup required. And here’s where Watershed9 deviates from the norm: We reduce our management fees so you can spend more of your budget on clicks.
Maintain the machine –
This phase usually happens between the fourth and sixth month of your Google Ads campaign. Once we’ve got your campaign in a good place and you are seeing the results of the completed work (i.e., increased traffic on your website and leads coming to you), We only need to do some fine-tuning every couple of weeks. At this point, the program is running at near peak levels, and We have further reduced the time needed to maintain your campaign. Our goal at this point is to pass the savings on to you. You can pocket the difference or increase your ad spend to get more clicks. Of course, we’re still watching things, but we don’t have to dig in as deeply. Of course, we can always build out your machine if you have new products or services you’d like to advertise.
We are confident that our Google Ads philosophy is a more ethical and transparent way of working the Google Ads space. There are no secrets. How much your business is spending on these Ads and how much you are spending to have our team manage your campaign is easy to see. One invoice comes from us for management and another arrives from Google for clicks. It’s that simple!
To talk with one of our experts about streamlining and improving your AdWords campaign, call us at 604-337-1449 or fill out the contact form on our website.