Brainstorming Ideas for Your FAQ Page

Brainstorming Ideas for Your FAQ Page

You probably have an FAQ page on your website. Most businesses do, whether they’re large or small or somewhere in between. An FAQ page is integral to good customer service, something customers expect no matter what the time of day, even if they land on your page while...
Turn Your Website Into a Research Hub

Turn Your Website Into a Research Hub

Creating and curating a successful digital resource hub can be tricky for most businesses, but when done well, a good resource center should be a key point of engagement for visitors to your website as well as for the business’s own internal team. But often, these...
Repurposing Content Can Be a Time and Money Saver

Repurposing Content Can Be a Time and Money Saver

We’ve all been there. We’ve got a website full of great content but sometimes run into the proverbial brick wall, stuck for something new that will be relevant for our customers/clients. Or perhaps you just don’t have to time to write or record new content or maybe...
Building Your Website Part 1: Educating Your Customers

Building Your Website Part 1: Educating Your Customers

What’s on your website? Are there pretty pictures of your products? Info about the person who owns the business and his/her staff? Testimonials from happy customers/clients? State-of-the-art demonstration videos? A link to a lecture you presented last year? Just a...
Add an FAQ Page to Your Website for Better Engagement

Add an FAQ Page to Your Website for Better Engagement

When it’s time to build your website, whether you’re doing it for the first time or revamping an old site, you’ll need to make plenty of important decisions about its content and set-up, including what pages to include. Common choices of pages are those that tell...
SEO or PPC: Which is Right for Your Business?

SEO or PPC: Which is Right for Your Business?

Clients often ask us which is “better” – SEO (search engine optimization) or PPC (pay per click). The answer, however, isn’t usually cut and dry. Whether SEO or PPC can better help you reach your marketing goals depends a lot on your business, your current situation,...
What is Content Marketing?

What is Content Marketing?

If you’re the owner of a website that’s promoting products or services, you’ve likely already discovered – or are about to discover – that selling those products and services via your website requires more than just photos, videos, and a clever pitch. More and more,...