A new year is coming! What will 2022 bring? These days, it’s certainly hard to tell. We’ve found during these last few years that we have little control over some things. However, we DO have control over our business, its success or failure, and how it’s run.

For most owners, whether your business is totally online or is a brick-and-mortar operation, a website has become an integral part of your success, offering customers and clients instant access to you and the products or services you offer.

Given its importance, your website should always be current and running well. Is yours? If not, what do you need to get your website ready for the new year? And if you’re pretty pleased with your website already, what can you add that will make it even better? Maybe it’s time for a re-design or maybe there are just a few tweaks that would make you more visible to your target audience.

Not sure? Here’s a list of questions to consider.

  1. Is all your product or service information up to date?
    Take a look through your website, especially if you’re NOT the one who makes the updates, and be sure that everything is current. Are there old products you no longer sell listed there? Are your prices outdated? Are photos or videos current?
  2. Is your website mobile-friendly? This is so important, given that such a large percentage of individuals do all their ecommerce dealings using their cellphone or tablet. A website that’s not mobile-friendly tends to be frustrating to use and you’ll easily lose customers unless you make changes to better the mobile experience.
  3. Is your “about us” page up to date? If you list bios of you and/or your team, are they current, including photos? If not, write a new bio for yourself and ask your team members to do the same, also submitting a current photo at the same time. If you’re in a business where there’s plenty of face-to-face time and personal interaction, this is especially important.
  4. Is your website secure? If your customers are making purchases through your website, you need to have an SSL certificate that guarantees their personal information is safe. This protects both you and your customers/clients.
  5. How do your customers react to your website? Have you received complaints about difficulty of navigation or do you get compliments about how easy it is to use? Not sure? Then employ some sort of follow-up survey that allows customers to state how easy or hard it was to interact with your site and/or make a purchase.
  6. Is there a clear call-to-action on your site? In other words, are you asking for the sale in some way or another? With a clear call-to-action, those browsing your site will be more likely to “push the button” and will also be more apt to return again either for another look or to make an additional purchase.
  7. Do you regularly offer unique blogs for your customers or potential customers to read? Blogs on pertinent topics keep traffic coming back to your site again and again. That’s why it’s important to know what topics interest customers or clients like yours and to expound on those topics regularly. Fresh content is essential! One or two blogs a month is sufficient for most businesses. If writing scares you or isn’t your strong point, ask your website builder about content packages that offer blogs penned by a writing professional.
  8. How does your website compare to that of your major competitors? If it’s better, you’re in good shape. If yours lacks the pizzazz or navigability of your competitors’ sites, talk to your website builder about making some changes. It’s okay for your website to be similar to that of your competitor but do strive to make it unique as well so that customers can see the differences between you and “the other guys”.
  9. Finally, is your website easy to find? None of these other things matter a bit if traffic can’t find your site. All that SEO stuff you hear about is important, and if you’re not coming up high in the rankings, you’re missing out. Find out how to make that happen!

At Watershed9, we can help you refresh or rebuild your website for the new year. From making it more noticeable by search engines to helping you add quality content, we have a wealth of services available to you and your company to help your site attract more traffic.

For more information on improving your website, schedule a consultation with one of our experts by calling 604-337-1449.