Online retail is bigger than ever, especially during this crazy pandemic year when everyone is purchasing items from their computer or other device and rarely stepping into their favorite stores. Even before Covid, however, E-commerce was growing and growing, with individuals intent on shopping without having to trek to the mall, the closest big box store, or even the supermarket.
If you own a small or medium-sized business in Surrey that relies heavily upon online sales and on local or regional customers, you’ve perhaps seen a growth in business…IF you have the correct tools in place to keep the e-commerce side of your business moving in the right direction. But if the pandemic has slowed your business and you’re just not making the money you think you should be making through your e-commerce site, it might just be time to examine a few details.
Who designed your e-commerce site?
Has your e-commerce site been up and running for a while? Does it appear to be functioning efficiently? Or are you surprised at the lack of business or confused about your inability to convert “tire kickers” into tire buyers?
If the latter is true, there are a number of reasons why this might be happening. First of all, where is your web designer situated? Across town or across the world? Often, business owners in Surrey and other surrounding towns and cities will find that hiring someone who understands the Canadian market is a far better idea in contrast to employing someone who doesn’t know the region and its buying habits at all.
At Watershed9, we are familiar with the local market and we can craft your e-commerce website so that we capture your traffic and turn those browsers into favorite customers that come back again and again. Because we’re located in the Fraser Valley and know the area intimately, we can make suggestions that allow you to truly connect with your local customers, whether you’re a service business or sell retail or wholesale products.
Furthermore, we can handle those complicated issues that are connected to doing business in Canada as well. For example, we understand intra-provincial tax issues, which can be confusing at times. As a Canadian small business owner, it’s essential that you get that part right, and we can set up your e-commerce shop so that it addresses such issues. We can also integrate Canada Post shipping charges into the mix.
Choosing an e-commerce platform
Surrey businesses that already have an e-commerce site or are pondering starting an online business need to choose the right platform for optimal successful. At Watershed9, we often choose the highly-successful Shopify, which is already trusted by more than a million businesses worldwide.
As the most experienced website design team in the Fraser Valley, we’ve played with a variety of options when it comes to choosing an e-commerce platform for our clients…and Shopify is usually the winner. There are plenty of reasons why Shopify dominates the market, including:
- Affordable pricing – Shopify has a variety of programs for small businesses that start at as little as $29 per month. So, for those just starting out who are “trying” the e-commerce thing for the first time, Shopifys low cost monthly hosting plans make for an easy decision. Looking for something more sophisticated? That’s available, too. Truly, there’s something appropriate for all levels of business on Shopify.
- Customization – Your e-commerce site not only should be priced well and function properly, but it should look good, too. Shopify themes are totally customizable, so you can work with your website expert to craft one that’s right for your type of business. The themes are also mobile responsive, which means that the layout adjusts based on screen size and resolution. As such, your e-commerce site will look as good on your phone as it does on your computer.
- Trusted and secure – Shopify has an excellent record of top-notch security. That means your customers can shop at your online store without worrying about their methods of payment being compromised. In this day and age, when so many people are shopping online, customers shouldn’t have to stress about the repercussions of using a credit card or bank account to pay for an online product or service.
If you are a Surrey area business looking to established an e-commerce presence, the local experts at Watershed9 can help you achieve your goals. Call us at 604-337-1449 for a remote, no-obligation consultation. We’ll offer you ideas for your success and help you determine what’s right for your online business.