When Watershed9 partnered with Seagate Structures to design and developed their new website, we wanted to make maximum use the photos of existing Seagate-built structures, many of them familiar and admired local landmarks. The world’s tallest wooden structure – The University of British Columbia’s Brock Commons – is just one magnificent example of a Seagate mass timber- framed building.
Of course, just as Seagate doesn’t build structures without consultation from architects and engineers, we can’t build a website in isolation from our clients. We found Seagate’s management team very cooperative in the development project. Client input in crafting the main message or “big picture” was vital. At Watershed9, we encourage our clients with the question “What do you want your site to ‘say?'” and “Who do you want to reach?” These are important elements to tackle in initial meetings.
In building or re-imagining larger, content rich sites, Watershed9 has found that it makes good, practical sense to develop the site in phases, as we did with Seagate Structures’ site. Phased development the project team from getting so bogged down in a growing list of details that the site launch is unnecessarily delayed.
Having access to an extensive library of great images made a big impact in delivering Seagate’s “Leading the Revolution in Construction” message to a targeted audience of engineers and architects.