So, you’ve created a website that’s perfect for your business. It looks great and functions well. Now, all you need to do is make sure the content stays up to date and all should be perfect. The customers will keep coming and everything will keep running smoothly. Pretty simple, right?

Wrong!

There’s so much more to maintaining a quality website than just adding a few new blogs or a handful of different photos or videos. That’s just updating. Maintenance of your website involves other steps that insure its overall health and performance. Website maintenance – or lack thereof – can affect security, sales, SEO strategies, and can impact the first impressions of visitors to your site.

What needs to happen?

In order to maintain your website, we at Watershed9 do a number of things on a regular basis.

Security updates

Keeping your website secure is super important, especially if you’re doing monetary transactions on your site. When security updates are not made, your website is left vulnerable to hackers, malware, and viruses. Content management systems such as WordPress issue several security-related updates each year and skipping them is not an option.

Updating themes, plug-ins, and integrations

Similarly, themes, plug-ins and integrations that run on your website are constantly being updated by WordPress and other content management systems. These updates improve functionality and help avoid those despised error messages that can pop up with things aren’t kept up-to-date. Without these updates, your customers/clients aren’t getting the best user experience available and, in a worst case scenario, parts of your website can fail or break down.

Checking links

Many websites have links that go to a third party site or an outside organization. Of course, you have no control over what those third parties do with their site, so it could be that your links are now broken and go nowhere. Part of maintaining a website involves checking those links to make sure they are still valid.

Speed tests

No one likes to sit at their desk and wait while a website slowly loads onto their computer. We live in a world where faster is better where technology is concerned, so we’re constantly striving for the quickest possible download for your website. If not, current or potential customers will wander away and likely never return to your site. That means you’ve lost out on precious business.

Mobile reviews

A host of research notes that about 2/3 of all smartphone owners have made a purchase on their device and many do so weekly or even daily. Whether it’s a cup of coffee or a refrigerator, they made these purchases because it was easy to navigate the purchase process on their phone. When your website isn’t mobile-friendly, you lose business, so checking for this regularly is essential.

Contact forms

Finally, if you have a contact form on your website, you want to be sure that it continues to go to the correct place or person the moment that interested client or customer hits “submit”. As such, part of maintenance involves checking on that and making adjustments where necessary.

Maintenance plans

It’s the rare business owner who has time to handle website maintenance. Furthermore, most know little about things like themes and plug-ins, which makes doing the maintenance time-consuming and confusing. That’s why Watershed9 has set up a robust system to make sure your site remains healthy and your framework is up-to-date.

Maintenance is way more than just having accurate content on your website, and for that you need constant contact between the business and the web builder. We understand that and make maintenance a priority. To learn more about our maintenance packages and technical support services, contact Watershed9 at 604-337-1449.