Pay Per Click Advertising (PPC)

Google Ads | Microsoft Ads

Why Should You Do It?

Speed

Nothing will get qualified prospects to your website faster than Pay-per-Click advertising. Often, we can get people to view your website in less than 24 hours, and these are real prospects – people who are looking to buy your products or services.

Measurability

How do you tell if you’re getting good value for your money? If a phone lead costs $60, is that a bargain or too expensive? By integrating phone call tracking into every Google or Microsoft campaign, we can provide our clients with valuable information such as:

• How many people saw your ad?
• What percentage of them clicked on the ad?
• Where were they located when they clicked?
• What device were they using? Was it a smartphone or a desktop?
• How long did they stay on your site after they clicked?
• How many pages did they view?
• And of course… did they call you or fill in a form?

Most other forms of advertising don’t provide this detail, and having this information allows us to make smarter decisions as we move forward.

• Setup of correct goals in Google Analytics
• Setup of remarketing pixel on your website
• Monthly adjustments to maximize performance
• Trackable phone numbers (HIGHLY recommended)
• Monthly detailed reporting

The Basics of PPC in Digital Marketing

PPC advertising is a way to promote products and services online. It is part of search engine marketing or SEM. When you search for something in a search engine, it looks through the web to give you the best results. These results show both free listings and paid ads. The paid ads are selected based on a few things. These include how relevant they are to your query, how good the ad is, and the advertiser’s daily budget.

Advertisers select keywords that they think their target audience will search for. When someone uses one of those keywords, the search engine runs an auction for the ads. The ad that has generated the most revenue for Google or Bing usually shows at the top. If you click on one of these ads, it will take you to different areas of the advertiser’s website. The ads usually appear above or beside the free search results. Google Ads, which used to be called Google AdWords, is one well-known PPC platform.

How PPC Fits into the Broader Digital Advertising Ecosystem

PPC advertising is an integral part of many digital marketing plans. It helps you reach people looking for products or services like yours. While it’s often combined with other strategies, PPC can also work alone to help you meet specific marketing goals. With different methods like content marketing and SEO, PPC can boost your brand’s visibility and bring focused traffic to your site.

SEO aims to build organic traffic over time, while PPC gives quick results and helps your site appear for chosen search terms.
Social media platforms have become significant in the world of PPC advertising. They provide smart targeting options to connect with specific groups of people based on their interests and actions. However, we have found Google and Microst better for the service business we typically work with.

Key Components of a Successful PPC Campaign

A successful PPC campaign starts with knowing your target audience’s wants and needs. Researching relevant keywords, crafting good ad copy, and making your landing pages effective will lead to more conversions and prospects. Beyond these basics, there is a lot more to consider. It would be best if you had an informed strategy (we can work on it together), and you should keep testing and improving your campaign. To do well with PPC, understand your target market and competition. You should also know about bidding strategies and how to manage your budget.

We bring these things to the table. We have worked with Google Ads since the day they started, so we have been doing this for quite some time. Contact us; we can help.